Study on Behavioral Change Interventions and New Digital Technologies: An Energy-Saving Related Behaviors Survey

The upcoming of digital technology has been changing our lives. One area in which the use of behavioral intervention and new digital technology revolutionized research is on energy conservation. For example, ICT platforms allow users to control energy consumption, as well as optimizing their energy efficiency. Thus, the end user profile assessment is an essential tool to provide the foundations of the energy related platforms’ requirements and system. To access the critical factors that facilitate user and community engagement in energy - related platforms as well as the effective incentive schemes for consumers, we run a survey (N = 206) to map and typify the platform’s potential final consumer. The use of a scale measurement system has permitted analyzing users’ behavior regarding environment and energy consumption (habits and change flexibility perceptions). We argue that to typify the technological solution potential final consumer provides the fundamental basis for market intelligence, whether in its technical feature regarding the technological and design creation of the platform, as well as its particular feature regarding the implementation.